Discover Sydney’s ‘Magic Box’

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In the ever-evolving landscape of hospitality and theatre, staying ahead of the curve is not just a preference—it’s a necessity. The latest addition to Sydney’s renowned Big Top, the ‘Magic Box,’ is a testament to the limitless possibilities of innovative event technology.

Dream Circus at Luna Park’s Big Top: ‘Designed to activate your camera trigger more than your hunger for narrative.’ Photograph: Will Taylor


A Technological Marvel: Mapped Audio

Imagine an event where every note of music, every spoken word, and every sound effect is perfectly orchestrated, creating an immersive auditory experience. Spatially mapped audio technology ensures that sound is not just heard but felt. By mapping audio to the specific layout of the venue, an acoustically optimised environment is created, elevating every event to a symphonic masterpiece.


Images are projected on to the walls, floor, and circular desk above: ‘It’s all striking to watch – though, at an hour, it feels too long.’ Photograph: Will Taylor


Specialty Lighting: Crafting the Perfect Ambiance

Lighting is more than just illumination—it’s an art form that sets the tone and mood. Specialty lighting solutions transform any event into a visual spectacle. Whether it’s the soft, ambient glow for an intimate gathering or dynamic, pulsating lights for a high-energy party, lighting design adapts to your vision, enhancing the overall atmosphere and creating unforgettable moments.


Dream Circus oscillates between more conventional filmed scenes and ‘confections that glossily take over the space and take us to other worlds’. Photograph: Will Taylor


Hologram Technology: Bringing Imagination to Life

Step into a world where imagination knows no bounds. Cutting-edge hologram technology allows for three-dimensional projections that captivate and mesmerise. From lifelike holographic performances to interactive brand presentations, the ‘Magic Box’ offers a futuristic platform where ideas can come to life in the most extraordinary ways.


‘You’re not supposed to think about it this much’: Dream Circus is a pleasing enough confection. Photograph: Will Taylor


Projections: A Canvas of Innovation

Advanced projection systems offer unparalleled versatility and creativity. Envision an underwater cocktail party with vibrant marine life swimming around, a product launch amidst a breathtaking sunset sky, or a fashion show set in a lush, green jungle. With five unique animated backdrops, projections transform the ‘Magic Box’ into any world imaginable, providing a dynamic and immersive experience for guests.


Evolving with the Times

Theatre and hospitality industries must evolve to keep pace with technological advancements. The integration of mapped audio, specialty lighting, hologram technology, and projections is not just an upgrade—it’s a revolution. These innovations not only enhance the aesthetic and sensory appeal of events but also set new standards for audience engagement and interaction.


Impact on Australian Tourism

This groundbreaking venue in Sydney is a beacon of. By offering unique, cutting-edge experiences, it attracts a diverse array of events and visitors, boosting the local economy for Sydney as a premier destination for world-class events.

The ‘Magic Box’ at Sydney’s Big Top represents the future of events, combining advanced technology with creative vision to deliver extraordinary experiences. Let your imagination soar and explore the limitless possibilities this cutting-edge space offers.

Contact us today to explore how we can help you create an extraordinary experience with the latest in event technology.


Credits: please contact us if any credits are missing. 

choreographer Nathan Wright

Musical director Max Lambert

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